The leadership team at Doe-Anderson wanted a special way to celebrate the advertising agency’s centenary. They wanted something that spoke to the company’s heritage while looking to the future. Since its founding in 1915, Doe–Anderson had used an acorn as its logo – a symbol that big ideas start small and that significant change can come from the right idea planted in the right place at the right time.
It was in this spirit that the team decided that planting 100 oak trees in downtown Louisville would be a fitting symbol of the company’s 100 year history and highlight the company’s dedication to an even more verdant future.
“This was a great way for us to help address Louisville’s distressed urban canopy and, at the same time, give back to a city that’s been our home for a century,” said John Birnsteel, C.O.O. at Doe-Anderson who spearheaded the effort. “It was also a fun team-building experience for all of us who went out and helped plant many of the 15–foot trees.”
You can read more about the project on the Doe Anderson website.